Popularity of 'alternative' air cooling equipment on the rise

Retail

Every year during the summer heatwave, many people decide to buy air-conditioning units to cool their homes, but according to Euronics sales data, the number of Hungarian customers who choose simpler solutions instead of expensive split air conditioners, that require extensive installation and maintenance, is growing significantly, according to a report by state news wire MTI.

In the period from May to June, which marked the first upsurge in purchases of cooling equipment - i.e. fans of various designs, air coolers, and mobile air conditioners - the chain sold around 165% more units in this category than last year.  

Of the three types of devices available, mobile air conditioners represent the higher end of the range, and are therefore also more expensive, typically between HUF 100,000-150,000. Despite this, the number of devices sold has almost doubled compared to the same period last year, and the company has sold more than three times as many devices as two years ago. There was a double-digit increase in sales of fans and air coolers in the space of a year.

The most popular products this year have been standing fans, desktop fans, and mobile air conditioners, showing that a significant proportion of customers are looking for simpler, budget-friendly solutions.

"In this period, chillers are of course a real hit in our stores too. The season is still in full swing and if the heatwave stays with us, we expect a further 20% increase in sales by the end of the summer," says Bálint Fazekas, commercial director of Euronics.

"As with many other products, smart features are the latest innovation in this market; more and more users are looking for the possibility to control the product they buy remotely from their phone after downloading an app. This way, when you turn it on when you leave work, you can have a comfortable temperature in your home by the time you arrive," he adds. 

ADVERTISEMENT

Sharp Rise in Energy Costs Putting Strain on Competitiveness Analysis

Sharp Rise in Energy Costs Putting Strain on Competitiveness

Parl't approves 2023 budget Parliament

Parl't approves 2023 budget

Danubius Hotels Appoints Group Director of Development Appointments

Danubius Hotels Appoints Group Director of Development

3 Downtown Districts Planning to Introduce 30 km/h Speed Lim... City

3 Downtown Districts Planning to Introduce 30 km/h Speed Lim...

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.