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Online Stores Prioritize Customer Experience as Growth Stalls

Retail

Photo by Tero Vesalainen/Shuttestock.com

The super-fast growth of online trade during the coronavirus pandemic has stalled, and its share in total trade has also fallen, writes business daily Világgazdaság. 

Due to the reorganization after the pandemic and the decrease in purchasing power, the Hungarian e-commerce market slowed in 2022; it only expanded by 9.9%, while the share of online sales within commerce fell back below 10%. 

From the results of the comprehensive industry survey prepared by GKID, it emerges that e-retailers see the most opportunity for growth currently in increasing the customer experience; about two-thirds of surveyed companies consider this critical. 

In practice, in addition to user-friendly shopping interfaces, this means attractive payment and delivery options. This is important because the speed of delivery is still one of the most importan t considerations for customers when ordering online.

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