Online retailers prepare for hike in holiday sales
Sales turnover at online retailers is expected to see an 18% rise on average in the last quarter of the year, most probably as a result of the approaching holidays, according to a recent survey by GKI Digital and Arukereso.hu.
Sales in the last three months could reach if not exceed one third of the total annual turnover of online retailers, said businesses participating in the survey, entitled the Online Retail Index, according to Hungarian news agency MTI.
Due to the elevated interest and buying in the holiday season, 46% of the businesses included in the survey said the higher volume of orders poses “serious difficulties.” Some 49% of respondents said the speed of their logistical partners does not change in the season, while 53% said the workload their customer service departments face causes them serious difficulties.
The last Friday of November, so-called ‘Black Friday,’ saw 54% of web stores operating in Hungary offering special discounts.
Based on recently available retail data, Hungarians could spend a record HUF 1 trillion in stores and malls in December, the Hungarian Trade Association said in a forecast, as revealed in an earlier report.
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.