Online Retailer eMAG Expects Strong Growth to Continue in 2021


eMAG CCO Catalin Dit

Online retailer eMAG has opened its largest store to date in the recently inaugurated Etele Plaza shopping mall in Budapest. The company says it aims to offer customers the opportunity to test products on-site but also to make available more products than in any other eMAG store from a warehouse in the vicinity.

Apart from the Hungarian preference for a hands-on shopping experience, statistics indicate that online buyers prefer to collect their purchased products from stores rather than waiting for couriers at home.

In order to meet this demand, eMAG says it is making shipments twice a day to the new store. The most popular products ordered online with in-shop delivery are smartphones, smartwatches, earphones, and notebooks, eMAG says.

Chief commercial officer Catalin Dit told the Budapest Business Journal that all this does not mean that the online market is shrinking.

Substantial Growth

“On the contrary, last year, due to the pandemic, the Hungarian electro-IT market already saw substantial growth of 30%, and for this year, eMAG expects even more significant expansion, of 35%. As for eMAG, the company expects a 20% growth for 2021,” Dit explained.

The online retailer has business units in Romania, Hungary, and Bulgaria. Dit also shared details regarding shopping habits in those countries.

“Hungarians seem more calculated; they buy mostly products that make their lives easier, for example, dishwashers, and in general, their priority is ‘value for money.’ On the other hand, Romanians target the latest models of premium brands, using the products in most cases to show off. While the purchasing power is still higher in Hungary, Romania is catching up,” Dit told the BBJ.

This article was first published in the Budapest Business Journal print issue of October 8, 2021.


PMI rises to 57 in June Analysis

PMI rises to 57 in June

Lawmakers postpone expanded data provision for tourism secto... Parliament

Lawmakers postpone expanded data provision for tourism secto...

Tihamér Tóth appointed European Court judge Appointments

Tihamér Tóth appointed European Court judge

FINA head thanks Hungary for hosting 2022 worlds City

FINA head thanks Hungary for hosting 2022 worlds


Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.