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Online retailer Bookline will change name to Shopline

Retail

Shareholders of online retailer Bookline.hu on Thursday decided to change the name of the comapny to Shopline to better reflect its broader offering of products.

The shareholders decided Bookline would remain a brand under Shopline as would the Kidline and Homeline brands.

The Shopline webshop will launch on January 15.

The company said holiday sales of products other than books more than tripled.

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