Lidl launches trademark for locally made products

Retail

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Discount supermarket chain operator Lidl Hungary launched its trademark for locally made products on September 1, the company said, according to origo.hu.

Lidl has a key role in boosting sales of high-quality Hungarian products, thereby supporting producers and suppliers, communications officer Judit Tőzsér said.

The company launched its "Lidl for Hungarian suppliers" program eight years ago and now works with almost 450 domestic suppliers, offering a total of 3,800 local products, up 87% from the first year of the program. Sales of locally sourced food products account for almost 60% of the supermarket chain's total food purchases, up 22% in 2020 from a year earlier.

The most popular products are fresh meat, fruit and vegetables, dairy products, and baked goods, with 100% of eggs and fresh poultry coming from domestic suppliers, Lidl said. Lidl also supports its suppliers accessing foreign markets, offering 665 products from 170 Hungarian suppliers in 26 countries, it said.

Exports reached HUF 64 billion last year. In addition to snacks, oils, margarine, fresh meat, milk and dairy products, and pet food, Lidl is the largest exporter of Hungarian wine. Last year, it sold HUF 6.3 bln worth of bottled Hungarian wines on foreign markets, up 25% from a year earlier, it added.

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