KitKat Gold to debut in Hungary
Nestlé announced bringing KitKat Gold to Hungary, making the country one of the first European markets of the candy bar, according to a press release sent to the Budapest Business Journal.
This is not the first time Nestlé decided to bring a special edition of the chocolate bar to Hungary. Two years ago, KitKat Ruby, made from a special Ruby cocoa beans appeared on store shelves, while last year saw the debut of the Matcha tea flavored, green-colored KitKat.
The new KitKat Gold is unique not only for its characteristic gold packaging but also because of the flavor achieved by blending caramel into its white chocolate coating. KitKat Gold uses UTZ-certified cocoa beans sourced as part of the Nestlé Cocoa Plan. It has no artificial colors, flavors or preservatives.
Nestlé says that it strives to respond to changing consumer habits with the launch of KitKat Gold, as customers are constantly looking for newer flavors. In line with this trend, this special edition of KitKat had a limited launch in 2018 in Australia and New Zealand, where local fans launched a petition to retain the flavor variant. The popularity of the product convinced the company to keep it on the shelves, while also expanding distribution to other countries, including Hungary.
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.