ADVERTISEMENT

India: Tatas to drive Nano online

Retail

Tata Motors is looking to use the e-commerce platform to market Nano, which is slated to hit the road by early-October. The company, it is learnt, will start online bookings for Nano from September.

The company has no immediate plans to issue any new Nano dealership. Instead, it has asked its 190-odd existing dealers nationally to upgrade their stores to create an ambience for Nano.

Sources said Tata Motors will use autojunction.com, an e-commerce portal from mjunction Services, to market the rupees 1-lakh small car. mjunction Services is a 50:50 JV between SAIL and Tata Steel, and specialises as a business process improvement company. “In all probability, TML will create a site of its own for online booking of cars as well,” sources added. When contacted, Tata Motors spokesperson Debasis Ray told ET: “It is premature to comment on modes that Tata Motors will adopt for marketing or bookings of Tata Nano. The company has not made any decision or announcement. As for distribution, Tata Motors has a nationwide network of dealers, which naturally will be deployed for Tata Nano as well.”

The company can reduce the distribution cost by deputing one dealer to deliver the responsibility of online bookings in each city. The buyers can show their booking copy and drive away the car having the dealer as a mere point of contact. The company will directly send the list of bookings to the dealer so that the task becomes easier for him. (Economic Times)

ADVERTISEMENT

Fiscal, monetary policy partnership needed to rein in CPI - ... Analysis

Fiscal, monetary policy partnership needed to rein in CPI - ...

Parl't votes to phase out savings coops integration framewor... Parliament

Parl't votes to phase out savings coops integration framewor...

Roche Szolgáltató appoints P&C business partner lead Appointments

Roche Szolgáltató appoints P&C business partner lead

FAO–Food Bank convoy delivers food to those in need City

FAO–Food Bank convoy delivers food to those in need

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.