Hungary's largest toy retailer joins eMAG Marketplace


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REGIO Játék, Hungary's most extensive toy retail and wholesale store chain has made its products available through the eMAG Marketplace, according to a press release sent to the Budapest Business Journal.

E-commerce platform eMAG Marketplace offers more than 2.5 million products by some 5,000 local SMEs.

REGIO Játék was founded in 1990, it's Hungary's largest toy retailer, accounting for a quarter of domestic toy sales. The company operates 43 stores in Hungary and has an annual turnover of more than HUF 10 billion. Thousands of toys distributed by the company are now available on the eMAG Marketplace.

Although REGIO Játék has been operating its web store for many years, joining the eMAG's online platform can provide an important new sales channel for the company. About 20,000 toys are purchased online in the eMAG Marketplace in an average month, generating nearly 5% of the total traffic.

"Due to the pandemic, it was vital for us to strengthen ourselves on the online platform, as in 2020, the number of online orders and transactions from smartphones doubled compared to the year before the pandemic. Also, in our experience, the average basket value of online shoppers is higher than that of in-store shoppers," said Dávid Gyaraki, marketing manager of REGIO Játék.

 "The efficiency of the operation of the eMAG Marketplace is proved by the fact that we can now have a market player, which has a decades-long history and operates its popular web store among our partners. Our customers will also benefit from such a significant market player's arrival, as there will be plenty of new toys available on the marketplace at extremely competitive prices. And for the REGIO Játék, the cooperation is ideal because the eMAG Marketplace only charges a commission after the completed purchases so they can reach a significant customer base through us without additional costs," said Máté Papp, Hungarian business manager of eMAG Marketplace.

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