Hungarian McDonald’s restaurants to be modernized

Retail

McDonald’s has announced that it will be introducing what it calls its innovative “Experience of the Future” dining model to Hungary as the fast-food giant expands the role of technology in the eating experience, according to Hungarian news agency MTI.

A new concept that is being quickly adopted by McDonald’s chains internationally, “Experience of the Future” focuses on incorporating digital tech solutions into the ordering process. Significant changes that guests will experience include the introduction of self-service digital kiosks to order meals, optional payment available by means of online or mobile devices, customizable product options and guest preferences on table service. 

As the American burger chain plans to continue developing its modernized guest-friendly technology worldwide, McDonald’s Hungary says it will introduce five technologically renovated restaurants in the upcoming year. Coming out of 2016, a successful business year for the 89 restaurants bearing the Golden Arches in Hungary, the company says it still has plans to open additional restaurants in the country. 

ADVERTISEMENT

Business confidence edges up as consumer sentiment weakens Analysis

Business confidence edges up as consumer sentiment weakens

Opposition parties to begin PM candidate primaries Elections

Opposition parties to begin PM candidate primaries

Energy Efficiency: End-users, Energy Traders and Other Stake... Inside View

Energy Efficiency: End-users, Energy Traders and Other Stake...

Budapest bike-sharing scheme boasts record ridership City

Budapest bike-sharing scheme boasts record ridership

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.