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Hungarian EU Edge develops for U.S. FreshDirect

Retail

Budapest-based software developer EU Edge has finished a development project to standardize the trading system, by giving a uniform visual appearance to every category and product, of U.S. online grocery marketplace FreshDirect, EU Edge told Hungarian news agency MTI.

Product managers are also provided with a new framework, which enables them to create new product categories, search options, product pages and advertisements without additional IT assistance.

EU Edge was formed in 2005 and focuses on startup projects, software development and process management. Its clients include Prezi, Dragontape, LogMeIn and PocketGuide. The company saw revenue of $1 mln and employed 14 people in  2014.

The online retail food market in the United States is expected to grow to $21 bln by 2016. FreshDirect currently has sales revenue of $500 mln and 100,000 active users.

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