GVH Fines eMag Operator for Falling Short of Remedial Commitments

Retail

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Hungary's Competition Office (GVH) on Monday said it fined the operators of online retailer eMag HUF 50 million for failing to follow through with commitments it made after earlier sanctions for unfair sales promotions, according to a report by news agency MTI.

In the spring of 2021, eMag pledged to offer consumers more than HUF 1 billion in coupons and cease using misleading price comparisons in its advertisements.

In a follow-up, GVH found eMag's operators - Dante International and Extreme Digital-eMAG - had restricted the range of products for which the coupons could be used.

They also stopped using fabricated "original" prices for comparison in promotions, but started comparing their retail prices with "recommended supplier prices" which GVH said were "unrealistically high".

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