Gap announces 1st Hungarian store in Etele Plaza


American casual clothing and accessories brand Gap announced its entry into the Hungarian market through a franchise partnership with Ganeta Pannónia Kft. The brand's first store will open in Etele Plaza on September 17.

The 350 sqm store will offer a wide variety of these elevated essentials including denim, t-shirts, and hoodies as well as the brand’s signature logo products for the whole family.

Following the store opening, Ganeta Pannónia Kft will also launch a Gap standalone e-commerce website by the end of 2021, increasing access to the brand through a new consumer touchpoint and providing an omnichannel offering to customers within Hungary. 

“We are excited to continue growing the Gap business in key international markets through our partner-based model. Partnering with regional experts like Ganeta Pannónia Kft allows us to amplify and deliver our relevant, purpose-driven brands to new and existing customers around the globe,” said Adrienne Gernand, head of Gap Inc. Strategic Alliances, Licensing and Real Estate.

Márk Balástyai, project director of Etele Plaza, adds, “We are very proud to have chosen Etele Plaza as the site for Gap as a famous global brand to enter the Hungarian market. The shopping and entertainment center’s outstanding location, visibility, digital and architectural solutions as well as its incredible service environment create an exceptional customer experience that is crucial for high profile tenants."

Built at the meeting point of Kelenföld railway station, metro line 4 and the approach section of M1-M7 motorways, Etele Plaza can be accessed in just 10 minutes from downtown Budapest. The immediate catchment area of the new center is one of the most densely populated areas of Budapest, where some 235,000 people live.

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