For SMEs, Facebook takes most ad spend, but questions grow


Research by marketing agency RG Stúdió shows that Hungarian SMEs say they need to spend more to reach their target groups on Facebook. Most companies consider Facebook the most important advertising channel for Christmas: 77.3% of respondents said they will spend as much money on adverts as last year on Facebook.

For Google AdWords Search, the equivalent percentage is 49.5%, while for Instagram it is 43.5%, and for Google Display Network 42.2%, according to a press release sent to the Budapest Business Journal.

For businesses, the most important goal on Facebook in recent years has been customer acquisition, says the press release. Although brand building comes second in terms of motivation, its significance has decreased. The third placed reason is direct sales and customer relations. 

When quizzed about what they do not like about social media, Hungarian SMEs now point out more problems than previously. The biggest complaint is that their posts are not seen by all fans, but there is also difficulty in collecting followers. Nearly the same weight in terms of dissatisfaction is given to the growing demand for advertising, and a lot more respondent companies think that Facebook is beginning to lose its attraction. 

Asked whether it is worth using Facebook, almost 70% of respondents still say yes, although this proportion has dropped, while the number of respondents who answered that they could not decide has increased, RG Stúdió said. 

After Facebook, the second most important social media platform for communication for Hungarian SMEs is Instagram, followed by Messenger; most companies keep in touch with their target audiences via these platforms. 

The research involved a total of 219 small enterprises. RG Stúdió has been dealing with online marketing since 2000, and with social media for more than ten years. Its blog about social media, new features and business opportunities has been available to Hungarian marketers since 2010. 


Rate-setters augur slower decline in CPI in 2022 Analysis

Rate-setters augur slower decline in CPI in 2022

Lawmakers approve residency permit for digital nomads Parliament

Lawmakers approve residency permit for digital nomads

Magyar Bankholding chairman to serve as CEO as well Appointments

Magyar Bankholding chairman to serve as CEO as well

ITM, capital gov't agree on support for public transport City

ITM, capital gov't agree on support for public transport


Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.