European Shoppers Reveal Holiday Habits
Photo by maxbelchenko / Shutterstock.com
During the holiday period, almost half of European customers, 41%, shop primarily in stores, while another 20% also shop online, and most of them look for discount products, according to Oracle's trade survey, writes profitline.hu.
The study found that, for products bought online, home delivery (52%) is the most popular, compared to pickup points and store pickup (20% each).
According to Oracle, this will prompt retailers to ensure fast delivery of gifts and make the journey of goods traceable.
For 57% of consumers, it is important to be able to track exactly where their package is.
Some 43% of people said that fast delivery often determines who they will order from; most (42%) expect 1-2 day delivery, while 60% are willing to pay more for fast and guaranteed delivery, and one in five people are afraid that purchased gifts will not arrive on time.
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