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Enbrite.ly wins biggest prize at Slush 100

Retail

Hungary-based Enbrite.ly, which says it develops solutions to verify that online advertising spending reaches actual humans, won the biggest prize, €500,000, for any pitching competition in history at Slush 2014 in Helsinki.

The funding is to be used to eliminate the “plague of advertising fraud from the online ecosystem.” Enbrite.ly fights ad fraud on the Internet, helping advertisers save up to 36% of their advertising budget, according to IAB research. Enbrite.ly says its SAAS platform helps businesses to take appropriate action against wasteful spending by identifying bad quality sources or fraudulent actors cannibalizing their marketing budget, improving ROI across the board and restoring trust in their online customer acquisition efforts.

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