Design change to Rubik’s Cube to compete with knockoffs

Retail

Why mess with a classic? Sometimes market conditions make it necessary. In the case of that worldwide-loved product of Hungary, the Rubik’s Cube, its manufacturer in an attempt to compete with knockoffs, this weekend launched a few new models – though none of them seem to be simpler.

But fear not, Rubik’s Cubeheads: The classic toy will nevertheless retain its proper shape. The familiar edition will include a mechanism which allows for more rapid turning of the cube’s faces; an interesting new product designed for the blind features raised geometric shapes in lieu of colors on each of the individual squares.

The models were launched at last weekend’s 2013 Hungarian Open, a national Rubik’s Cube competition, held at the Danubius Hotel Gellért.

Rubik Enterprises brand manager János Kovács was quoted in an Associated Press story as calling the new models “an opportunity to squeeze out the Chinese counterfeits from the market.

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