ADVERTISEMENT

Dell expanding its retail strategy plans store in Russia, Hungary

Retail

Dell Inc. the second-biggest PC maker, plans to open its first store in Russia, part of a retail strategy designed to win back personal-computer shoppers from Hewlett-Packard Co.

The Moscow store will open early next month and sell computers, server computers and printers, Dell said Wednesday. Dell Inc. also set up an outlet in Budapest, Hungary, in April, making the Moscow store its second in Europe. The two Dell-owned stores are the first to sell directly to customers, spokesman David Frink said.

Dell abandoned its strategy of taking orders mainly over the phone and the Internet this year after trailing Hewlett-Packard in PC shipments for four straight quarters. The company has formed partnerships with retailers such as Wal-Mart Stores Inc.

Russia has about 28 million Internet users, and sales of computer products could double there in the next four years, Dell CEO Michael Dell said in the statement. The company has sold its products in Russia for about 10 years through other retailers and wanted a site dedicated to its products, Frink said. Local partner Nexus will manage the Moscow store, which will include a service center for handling repairs. (statesman.com, bg.com)

ADVERTISEMENT

Impact of economic recovery on commercial property sector mu... Analysis

Impact of economic recovery on commercial property sector mu...

Parl't votes to phase out savings coops integration framewor... Parliament

Parl't votes to phase out savings coops integration framewor...

Roche Szolgáltató appoints P&C business partner lead Appointments

Roche Szolgáltató appoints P&C business partner lead

Budapest airport shuttle bus service expanded City

Budapest airport shuttle bus service expanded

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.