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Citi celebrates its 50,000th Hungarian Citi Life Credit Card Customer

Retail

The 50,000th Citi Life Credit Card was presented in a celebration in Budapest on April 22, 2013, the company said in a statement on Monday. Citi Hungary reached the current milestone only 22 months after launching Citi Life, its unique multi-partner credit card on the Hungarian market. Citi Life customers in total benefited from close to HUF647 million worth Citi Forints that they could use for cash back or other benefits at their choice from Citi’s program partners having grown over the time to 22. A gift of 100,000 Citi Forints was presented to the 50,000th customer to use for cash back or purchasing from the Citi Life Webshop at his own discretion.

Batara Sianturi, Citi Country Officer for Hungary said, “We are very pleased to welcome our 50,000th credit card customer and are very grateful for his trust in Citi. We consider this a great milestone that reinforces our commitment to continuously innovate to meet the diverse financial and lifestyle needs of our customers. We were the first bank in the Hungarian market to offer a credit card in 1998 and since then we have been leading in innovation, including such unique functionalities as the Equal Payment Plan, or Loan on Phone and Advanced Loan on Phone, just to mention a few that provide preferential interest rates and even further, easy-to-access preapproved funds to help our customers manage their financial goals.”

Jon Wiggins, Consumer Business Manager for Hungary also remarked, “A most recent innovation related to our Citi Life Credit Card was the launch of the first Sticker in the Hungarian credit card market last October. Also, in response to customer needs we created our reward program to provide a 3 percent return on food retail purchases, a 2 percent return on petrol spends and a 1 percent return on all other retail purchases across Hungary, in addition to the opportunity to collect Citi Forints and discounts between 2-15 percent at more than 800 shops of our 22 Citi Life Program Partners. The number of PayPass terminals in Hungary is growing rapidly, currently reaching 15 thousand outlets that gives an increasing opportunity to our customers to experience the benefits of fast and easier shopping with their Sticker.”

With more than a 27-year history of presence, ingenuity and leadership in Hungary, today, Citi Hungary operates as a unique global bank providing large corporate, small and middle enterprises and individual customers with a wide range of world-class, leading-edge innovative products and services.

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