Black Friday at Emag: Fashion and Energy Saving


Recently appointed Emag managing director Daniel Spiridon. (Photo by Emag)

This year, online retailer Emag will hold its ninth edition of Black Friday, probably in the most unpredictable economic environment ever. As last year, the promotion will last one day only at the company. 

Having prepared for the day of discounts with some 420,000 products, Emag will hold Black Friday on November 18.

Based on this year's trends, the company expects the highest sales in energy-saving appliances and smart accessories aimed at reducing energy bills.

Balázs Várkonyi, chairman of the Emag board of directors noted that the company experiences a shift in consumer preferences. Until recently, buyers focused mainly on tech products, but now they are turning more towards fashion. Also, the company will prepare special offers in the beauty, toys, and baby-mom categories, Várkonyi said.

On the other hand, energy saving will be a major focus for buyers, therefore Emag will offer 32,000 small and large household appliances on special offer, as well as nearly 18,000 discounted televisions. 

Daniel Spiridon, the recently appointed managing director of Emag gave assurances that the company will deliver Black Friday orders until December 2, and the company expects to ship 70% of orders within just five days. This year, the most convenient delivery option is clearly the Easybox network of more than 600 locations across the country, Spiridon said. 


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