Better know a CFO: Yvonne Dederick, chief financial officer of TV2


Yvonne Dederick, TV2, chief financial officer

Dederick was appointed in April as CFO of national TV broadcaster TV2, the Hungarian subsidiary of the ProSiebenSat1 Group. She has almost 20 years of professional experience in finance, business development and strategy. As a US qualified CPA, she came to Hungary with Arthur Andersen in 1991, where she worked in both audit and advisory roles. In addition, she has served as CFO for RJ Reynolds and as director for business development at Pepsi. During the past 14 years, her roles have mainly been with media companies, including HBO Central Europe and Emmis International (the parent company of Sláger Radio), where she was the International CFO responsible for all non-US operations. She speaks English and Hungarian fluently.


What is your motto?

Smile and the world will smile back.

Which talent would you most like to have?

A sense of direction while driving.

What is the trait you most disapprove in others?


Which historical person do you most identify with?

Joan of Arc.

Who is your favorite fictional hero?

Scarlett O’Hara in Gone with the Wind.

What kind of job did you dream of when you were a child?

Art promoter-producer.

What is your greatest regret?

Not enjoying the simple moments, always focusing on the next thing.

What is your greatest fear?


What makes you sad?

A lack of teamwork.

When and where were you the happiest?

When my children were born.

What was your favorite game when you were a child?

Putting on cabaret shows with neighborhood children on an outdoor stage at our summerhouse.

What is the one thing without which you cannot imagine your life in Hungary?

My family.

What is your favorite TV program?

Jóban-rosszban and Megasztár in Hungary, Glee in the US.

What is your favorite Hungarian dish?

Paprikás csirke.

What is your favorite Hungarian word?


What is the weirdest thing you have experienced in Hungary?

Lomtalanítás (a community event once a year when citizens dump unwanted stuff onto the street in front of their houses and local municipalities dispose of it).

What activities help you to cope with stress?


Which Hungarian habit did you get accustomed to most easily?

Strong friendships and real meaningful conversations, not small talk.

Which word do you tend to overuse?


What is your favorite gadget?


What is it your dream to live to see?

The children of my grandchildren.

What three things would you take with you to a deserted island?

Hair conditioner.

What is your greatest extravagance?


What is your favorite holiday destination?

Cape Cod.

What would you do with €1 million?

Make donations to childrenʼs charities.


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