Age Groups Differ in Shopping, Delivery Preferences
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In the past year, 56% of those who ordered online said they prefer personal, in-store shopping, but there are significant differences in this between individual age groups, according to a joint survey by Reacty Digital and Olcsobbat.hu.
In their summary, they said that three-quarters of 60-79-year-olds would rather buy products in person, while six out of 10 of 18-29-year-olds prefer online shopping.
For 66% of online customers, home delivery by courier was the most common delivery method in the past year.
The popularity of parcel machines increased, while the rate of personal pick-ups from stores, premises, and offices fell slightly.
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