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65% of Romanians check reviews and articles before buying online

Retail

During last year, the volume of online shopping in Romania has increased significantly, namely by 30% according to RAOS (the Romanian Association of Online Stores) due to the pandemic, according to a report by Romaniajournal.ro.

However, a study - conducted by MOCAPP and Cult Research on a sample of 508 daily Internet users - showed that over 65% of online purchases made in the last 12 months in Romania were made after consulting the feedback provided by other consumers and influencers.

Moreover, 57% of online shoppers say they never make an online purchase without consulting reviews.

Regarding the budgets they allocated, most of the online shoppers (30%) spent a total of between RON 1,000 (EUR 202) and 2,000 in 2020, followed closely (29%) by those who allocated between RON 2,000 and 4,500, respectively 23% who spent over RON 4,500 (EUR 909).

Only 18% of those surveyed have allocated total budgets of less than RON 1,000 in the last 12 months.

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