65% of Romanians check reviews and articles before buying online
Photo by Ivan Kruk / Shutterstock.com
During last year, the volume of online shopping in Romania has increased significantly, namely by 30% according to RAOS (the Romanian Association of Online Stores) due to the pandemic, according to a report by Romaniajournal.ro.
However, a study - conducted by MOCAPP and Cult Research on a sample of 508 daily Internet users - showed that over 65% of online purchases made in the last 12 months in Romania were made after consulting the feedback provided by other consumers and influencers.
Moreover, 57% of online shoppers say they never make an online purchase without consulting reviews.
Regarding the budgets they allocated, most of the online shoppers (30%) spent a total of between RON 1,000 (EUR 202) and 2,000 in 2020, followed closely (29%) by those who allocated between RON 2,000 and 4,500, respectively 23% who spent over RON 4,500 (EUR 909).
Only 18% of those surveyed have allocated total budgets of less than RON 1,000 in the last 12 months.
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.