43% of webshops saw turnover increase during pandemic
Photo by Tero Vesalainen/Shuttestock.com
Some 43% of the webstores operating in Hungary reported a turnover increase during the coronavirus pandemic, and just 12% posted a decline, Shoprenter said, based on a survey covering 707 Hungarian webshops, according to napi.hu.
One-fifth of the respondents said their sales revenue remained unchanged, and 24% were not yet operating at the time of the outbreak of the pandemic.
The survey shows online retailers who built on tourism suffered the biggest losses. At the same time, areas that have been favored by the pandemic, such as computer technology and hobby products, registered outstanding sales growth.
One of the founders of Shoprenter said 43% of the 707 webstores also have a bricks-and-mortar store, adding that there is a strong synergy between the two, which provides an opportunity for multichannel sales.
Shoprenter delivers e-commerce solutions to 6,000 businesses; in 2020, these webshops received 6.5 million orders worth HUF 158 billion.
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