Hungarian fashion brand ‘pops up’ in Budapest

Retail

ÁERON, a Budapest-based contemporary womenswear brand, has opened its first Hungarian pop-up store in the Ritz-Carlton on Fashion Street in the capital, according to a press release sent to the Budapest Business Journal.

“We live and design here season after season, and our collections, which are manufactured all around Hungary, are also shipped from here… it has been a long-time dream of ours to welcome our friends and local customers in a brick-and-mortar store in the city,” the company said in the press release. 

Thus, after five years of selling in department stores around the world such as Barneys New York in Tokyo and AÏSHTI in Lebanon, the store opened at the Ritz-Carlton Budapest on December 6. The shop is due to remain open until the end of January 2018.  

Besides the great atmosphere, with specially selected music from DJ and producer Simon Iddol, ÁERON says it is offering 30-70% discounts on every item, with selections changing every week.  

The shop is open from 10 a.m. to 8 p.m. Monday-Friday, and until 6 p.m. on Sunday.  On December 24, it is open until noon; it is closed on December 25-26 and January 1, and on December 31 it is open until 4 p.m., according to the press release.

ADVERTISEMENT

Századvég raises GDP forecast to 7.8% Analysis

Századvég raises GDP forecast to 7.8%

Opposition parties to begin PM candidate primaries Elections

Opposition parties to begin PM candidate primaries

New editor-in-chief at Betone Studio Appointments

New editor-in-chief at Betone Studio

BFK developing regional cycling strategy City

BFK developing regional cycling strategy

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.