Romania's advert market rises 35% in H1 2007
Romania's advertising market grew 35% in the first six months of this year compared with the same period of last year, Rompres news agency reported Thursday.
More than €2.23 billion ($3.03 billion) were invested in advertising during the period, with €1.76 billion ($2.39 billion) for advertising on TV, radio and print media. According to local specialists, increases in tariffs of most TV and radio stations contributed to the growth in advertising. In addition, Romania's EU entry made room for new customers willing to pay the price and those already on the market were forced to modify their advertising budgets to maintain transparency.
The biggest investments in advertising were made by Procter &Gamble, Unilever and L'Oreal Romania, according to Alfa Cont monitoring. Some 90.2% of gross investments, or €2 billion ($2.72 billion) were drawn by TV stations, followed by print media with 7.54% and radios with 2.1%. (people.com.cn)
ADVERTISEMENT
KSH Dismisses Reports of Eurostat 'Investigation'
Hungarian-American Business Chamber Established in Chicago
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.
