Nestlé grants Szerencsi branding rights for non-cocoa products
The local unit of Swiss food and drink giant Nestlé has transferred exclusive rights to use the "Szerencsi" brand for non-cocoa products to Hungarian-owned Szerencsi Bonbon, the parties announced in Szerencs (about 177 km northeast of Budapest) on Tuesday, state news wire MTI reported.
Some of Szerencsi Bonbonʼs products (photo by szerencsibonbon.hu).
Nestlé bought the Szerencsi Chocolate Factory in Szerencs in 1991 and now supplies some 30 countries with coffee and cocoa powder, said Nestlé Hungária Managing Director Péter Noszek. Szerencsi Bonbon has long been a partner of Nestlé and operates a production line at the factory, he added.
Szerencsi Bonbon makes Szerencsi-branded flavored sweets in addition to chocolate products.
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.