Hungary advertising market expands 4% in Q3 – Napi Gazdaság
Hungary’s advertising market grew 4% in the third quarter from the same period a year earlier, business daily Napi Gazdaság said on Wednesday, citing data from Kantar Media.
Year-on-year growth, based on list prices, was up from 3% in Q2 and stagnation in Q1.
The market expanded 2.6% in Q1-Q3 from the same period a year earlier. Spending for advertising on cable television was up 23% during the period, which industry insiders attributed to price rises. Revenue from online advertising edged up 3.1%.
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.