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GVH probe of RTL finds no abuse of market position

Pharma

The Hungarian Competition Authority (GVH) announced it has found no abuse of market position on the part of commercial television broadcaster Magyar RTL Televízió, following completion of a probe into the broadcaster’s advertising sales prices the authority launched a year earlier.  

The GVH reported that the market has changed since then, mainly due to the growth of advertising sales house Atmedia’s business, according to Hungarian news agency MTI.

Atmedia Managing Director Csaba Lukacs said in June that the sales house held a 55% market share in the period January to May, while peer R-Time, the advertising sales unit of the RTL Group, had a share of 43%, MTI reported based on the GVH’s announcement. 

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