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StarKing rebrands before Hungarian, European expansion

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Malta-based Hili Salomone Ltd yesterday launched its new brand name for its Hungary-based Apple premium reseller outlets: Heretofore, the previously-named StarKing will now be known as iCentre. The rebranding is part of a company effort to increase market share throughout Europe.

Hili Salamone chariman Austin Gatt also announced plans to establish a European regional headquarters in Hungary “which will be at the core of our expansion plans for the region.”

(Potentially a more important note for the immediate personal and pragmatic short term: All purchases made with the new iCentre loyalty card get 5% at the stories through November 12, and personalized sales offers in upcoming months are promised.)

A joint venture, Hili Salomone purchased the StarKing franchise in August 2013; the franchise currently consists of three Budapest outlets located in the Aréna Allee and MOM Park malls. Turnover for 2012 was reported at HUF 1.5 billion.

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