Seyu, Blue United Corporation announce collaboration
Seyu's solution allows fans to appear on digital platforms in the stadium, and motivate their favorite team.
Seyu and Blue United Corporation announced the start of the collaboration between both organizations, with Blue United becoming Seyu’s official agency partner in North America and Asia to strengthen the market presence and clientele of the real-time fan engagement photo sharing solution.
Seyu is a real-time, fan engagement, photo sharing solution that allows fans everywhere in the world - in-stadia and in front of their TVs - to take selfies, add motivating messages to them and post them on to all digital platforms in the stadium, via a moderated channel. While right holders, such as clubs, federations, and e-sport teams, benefit from the collected fan data and market intelligence, and provided with a new source of revenue either via the added commercial platforms that they can monetize through sponsors or by selling VIP match day photo experiences to fans.
Among Seyu’s current clients are CD Leganes (LaLiga), Wasps Rugby, Telekom Veszprém, NK Maribor, and PAOK FC. AMong other events, Seyu’s solution was also present at the recent UEFA U21 EURO Championship and FIBA 3x3 Olympic qualifier tournaments.
“Stadiums, where many fans gathered, were the place to engage; however, due to the pandemic, we have lost that privilege, now we all have been working hard to find the new way to keep engaged with our fans, and technology has been playing a big role in this movement,” said Takehiko Nakamura, president and CEO of Blue United. “Within this, sharing photos sounds very simple; however, when you see how Seyu has already built its credibility around the world to help Rights Holders to enhance engagement and generate new revenues, we feel excited to be its partner in the two key markets - North America and Japan - and we promise to continue to strive for our client's success.”
Tom Vecsernyes, CEO of Seyu Solutions noted, “We are extremely pleased that Blue United will be our ally in the next exciting chapter of our company’s journey, our global expansion to make millions of fans happy with Seyu. When it comes to industry knowledge and credible representation of our rapidly scaling enterprise in North-America and Asia, I believe we found the best possible partner. Looking forward to our collaboration.”
Seyu was recognized by sport industry professionals on numerous occasions in the past months. The sport tech startup has been awarded as one of the top 16 sports tech startups worldwide by World Football Summit, secured the number one spot domestically in Get in the Ring in 2020. This year also started on a high for the fan-engagement solution as their activation with Vodafone was top three in the ESA (European Sponsorship Association) Awards under EUR 1 million sport sponsorship category activation. In addition, EuroLeague Basketball listed Seyu amongst the privileged nine startups who will compete for the final victory in the FanXP Innovation Challenge.
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