Prologis receives logistics real estate award
Prologis has been named the strongest European real estate developer brand for 2018 in the “Logistics” category at the Real Estate Brand Awards.
This empirical study by the German-based European Real Estate Brand Institute defines a top 100 brand index of real estate developers in Europe. The research analyses improvements across key performance indicators and measures the positioning of the most important real estate companies in Europe, a press release sent to Budapest Business Journal says.
The annual study was carried out by surveying 94,868 industry experts across 47 countries in Europe and uses a brand value model that combines qualitative and quantitative methods to present results that are clear to understand.
The Prologis brand aspects which scored highest were its regional competence, innovation power and conversion strength.
“We’re systematically elevating our brand profile and focussing on those areas which will differentiate and define us. This award is an indicator that our brand strategy is paying off,” said Marta Tesiorowska, vice president, head of marketing and communications, Prologis Europe.
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