New managing director at Ford Hungary
Ford announced the appointment of Attila Szab贸 as the new managing director of Ford Hungary, starting this month, replacing Viktor Szamosi who became operations director, responsible for Ford CEE European direct markets.
Attila Szab贸
Szab贸 is now responsible for the Czech market as well.
During his career at the company, he managed Ford始s Romanian subsidiary, and Ford始s European pricing center in Szentendre, where he headed one of the organization始s largest pricing teams, serving all European markets.
鈥淚 look forward to this new challenge and to finally reap the benefits of my experience over the years in the Hungarian market," Szab贸 says. "We are facing a challenging year, with our new communication campaign launched on December 26th called 始Bring On Tomorrow始 showing what the future holds."
"This campaign is a clear signal that we are living in exciting times and that Ford is ahead of a great transformation as well. As part of this transformation, we will be introducing a brand new line of products in 2020, featuring 14 electric models. Connecting people and their cars to the world around them will also be a key part."
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