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NENT Group, Formula 1 enter exclusive rights partnership in Poland

Deals

Image by cristiano barni / Shutterstock.com

The Nordic region's leading streaming company, Nordic Entertainment Group (NENT Group), and Formula 1 have agreed to Poland's first media rights partnership, according to a report by the Warsaw Business Journal.

Starting in 2023, NENT Group's Viaplay streaming service will become the exclusive Polish home of Formula 1, with extensive and innovative local-language coverage of the world's most popular motorsport competition. The deal extends NENT Group's long-term partnership with Formula 1 to nine European markets.

Formula 1's following in Poland has grown enormously following local driver Robert Kubica's debut for BMW Sauber in 2006. Before taking Poland's first-ever Formula 1 win at the 2008 Canadian Grand Prix, Kubica landed a podium spot at Monza in just his third race. Following a devastating crash in 2011, Kubica completed one of the great sporting comebacks by returning to a full-time seat with Williams during the 2019 season. 

In Poland, Viaplay will deliver live coverage of every Formula 1 race, qualifier, and practice session in 2023, 2024, and 2025 seasons accompanied by world-class studio programming and Polish commentators and experts. Four live events every season and a full highlights package from all events will also be available in Poland on a free-to-view basis. 
NENT Group recently extended its Polish rights to Bundesliga football to 2029 and will show UEFA Europa League and UEFA Europa Conference League from this autumn. Viaplay will launch in Poland in August. 

"The turbo-charged thrills of Formula 1 will be an ideal complement to Bundesliga and UEFA club football on Viaplay in Poland, along with our unique range of Viaplay Originals, films, and series," Anders Jensen, NENT Group President, and CEO, said. 

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