Hungarians buy fewer sausages for New Yearʼs Eve
While frankfurter-style sausages remain a staple of the Hungarian New Yearʼs Eve party menu, sales are decreasing considerably, according to market research company Nielsen.
In December 2018, Hungarians boughs some 4,000 tonnes of such sausages, representing a 3% year-on-year decrease in value, and an 8% y.o.y. fall in quantity.
Nielsen says that the month of December is traditionally the strongest month for sausages, with sales jumping by 50% on average compared to November.
Between November 2018 and October 2019, frankfurter sales represented 14% of total processed meat sales. Pork remained the favorite meat type, with pork sausages amounting to some 55% of the total sales value. The vast majority of people purchased pre-packaged products. One kilogram packages account for one-third of the sales value.
"The sausage-mustard combo remains an integral part of the New Yearʼs Eve menu," says Nielsen. "Interestingly, the capital and its vicinity are responsible for more than one-third of the countrywide turnover."
Mustard sales also tend to jump 50% in December compared to the previous month. In the last month of 2018, Hungarians bought HUF 587 mln worth of mustard, meaning some 6,700 hectoliters of the sauce were sold.
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.