Dirk Gerkens leaves TV2

Deals

Commercial television channel TV2 announced Wednesday that its CEO, Dirk Gerkens, is leaving the station by mutual agreement, according to a report by news site index.hu. Gerkens is to be replaced by Miklós Vaszily.

Having previously worked as head of the channel’s competitor, RTL Klub, for 14 years, Gerkens has filled operative positions at TV2 for some 40 months.

"Thanks to our strategy constructed in the past years, real competition came into being between commercial television channels," noted Vaszily. "Our duty now is continuing the work started by Dirk Gerkens and his team, and to keep on working for the trust of the viewers."

Vaszily said he plans further reorganization and structural changes at the channel with the aim of maintaining TV2’s leading position on the market and boosting financial results.

Gerkens has worked in the Hungarian media market for more than 20 years, index.hu noted. According to the report, Gerkensʼ fate was sealed with the death of Hungarian-American media mogul and Hollywood producer Andy Vajna, former owner of the TV2 Group, before it was taken over by Vaszily, whom index.hu describes as an ally of pro-government oligarch Lőrinc Mészáros. Vajna supported Gerkens as CEO due to his expertise in the commercial television business, the report notes.

ADVERTISEMENT

Almost half of Hungarians get fringe benefits, survey shows Analysis

Almost half of Hungarians get fringe benefits, survey shows

Operative corps for economic recovery decides on further mea... Government

Operative corps for economic recovery decides on further mea...

Healthcare Roadshow Highlights Innovation, Screening Awarene... Interview

Healthcare Roadshow Highlights Innovation, Screening Awarene...

Zsa Zsa Gabor's ashes buried in Budapest City

Zsa Zsa Gabor's ashes buried in Budapest

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.