CE LAND, NAI Global establish strategic partnership


Csaba Széll

The Hungarian CE LAND group of companies and NAI Global from the United States are forming a strategic alliance, and the two companies will operate jointly in the real estate market under the new brand name NAI CELand, according to a press release sent to the Budapest Business Journal.

"This cooperation is an excellent opportunity for us to continue our operations in Hungary with an international background, leveraging our partner's knowledge and network of contacts, showing our existing and prospective clients the investment and rental opportunities available in the Hungarian and foreign real estate market," said Csaba Széll, founding partner and managing director of CE LAND.

With this move, CE LAND will strengthen its international network, client base and further expand its international operations through the NAI Global network. According to the press release, the decision is also a response to changes in the Hungarian market, as local customers demand the involvement of global players and new business opportunities.

The idea of the strategic cooperation has emerged between the partners in recent years. NAI Global chose CE LAND Management Ltd. as its local partner in a multi-stage process that lasted several years, and NAI Global was chosen by CE LAND after a continuous analysis of the cooperation structures of different potential international partners. The partnership will further expand CE LAND's range of services with international business opportunities provided by NAI's business background and the sharing of experience and information from abroad while retaining the company's original competencies of real estate asset management, investment and rental advisory, brokerage and valuation.

The strategic partnership will enable NAI CELand to leverage significant business opportunities by sharing information and operational experiences related to the local and international real estate market. In addition to the comprehensive services in its real estate portfolio, the company aims to show foreign investors the potential of the Hungarian real estate market and to present the opportunities in the foreign real estate market to local investors, the press release says.

In addition to this, the company aims to increase the volume of rental business opportunities and successful international transactions.

CE LAND, one of Hungary's largest independent real estate management and advisory firms, has been present on the market since 2004. The company is a full-service provider of commercial real estate services and has strong references in the fields of commercial real estate leasing, asset management, and investment services.

NAI Global is a leading global commercial real estate brokerage firm with more than 300 offices located throughout North America, Latin America, Europe, Africa, and Asia Pacific with more than 5,100 local market professionals, managing in excess of 1.1 billion square feet of property and facilities worldwide. The company annually completes in excess of USD 20 billion in commercial real estate transactions throughout the world.


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