Budapest PR agency aims at impactful, sustainable opening in Geneva

Deals

The "Impact Branding" team in Geneva: Capital Communications' Gabor Hegyi (right), Szilvia Hegyi (center right), Paul Mackintosh (left), and DonValley's Solly Moeng (center left), the South African development partner for Impact Branding, in Geneva.

Budapest-based international specialist PR agency Capital Communications is opening up in Geneva, to offer its pioneering sustainability-focused “Impact Branding” service to public and private sector clients in Switzerland and beyond.

Capital Communications says Impact Branding, which it developed, applies the disciplines of impact assessment and focus to brand value enhancement and communications. The aim is to help organizations and companies to create sustainable brands and communicate their sustainability efforts and achievements effectively.

The company, which has more than 25 years of experience in PR and international relations, has opened in Switzerland as a member of Impact Hub Geneva, which brings people together to enable the transition into a more inclusive and respectful future.

As a first step in the process of establishing its own branch office in Geneva, the agency says it is a strategic choice to embed itself in a supportive sustainability-focused community, and to participate in the growth of Geneva’s sustainability ecosystem.

“We feel that the market and Capital Communications have together reached a development point which made this move essential and important,” said Gabor Hegyi, founding managing director of Capital Communications.

“As our focus on sustainability and impact developed, so did our relationship with Geneva and the Swiss market, alongside the global business and financial community’s growing concern with sustainability and the UN SDGs [sustainable development goals]. The result is a natural fit.”

Senior consultant Paul Mackintosh explained that, “Geneva is our choice for expansion because it has the critical mass of both international policy bodies and financial enterprises needed to create a key center for sustainable finance, while driving adoption of sustainability priorities and the SDGs. We plan to support Geneva’s rise as a major global nexus for impact investment and sustainability-focused business.”

ADVERTISEMENT

Business confidence edges up as consumer sentiment weakens Analysis

Business confidence edges up as consumer sentiment weakens

Opposition parties to begin PM candidate primaries Elections

Opposition parties to begin PM candidate primaries

New managing director at the helm of Wolt Hungary Appointments

New managing director at the helm of Wolt Hungary

Budapest bike-sharing scheme boasts record ridership City

Budapest bike-sharing scheme boasts record ridership

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.