BenQ starts selling handsets in Hungary

BenQ Mobile, which acquired the mobile phone unit of Germany's Siemens in 2005, has started selling three high-end 'BenQ-Siemens'-branded handsets in Hungary, the head of BenQ Mobile's Hungarian branch announced on Thursday.
BenQ aims to become profitable in Hungary by year-end, even if this requires sacrificing some of its market share, Tamás Tárkányi said, without offering further details. He added that low-end handsets would be sold under the Siemens brand.
BenQ Mobile's Hungarian branch belongs to the company's unit in Austria. The branch will deal only with retail sales and logistics.
ADVERTISEMENT
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.