Toyota adjusted new car market share over 13% in Hungary

Automotive

Image by Andrii Medvediuk / Shutterstock.com

Japanese carmaker Toyota sold 13,979 new passenger cars in Hungary last year, excluding vehicles that were re-exported, making it market leader with 13.1% market share, Toyota Central Europe country director Richárd László said on Thursday.

Toyota's biggest seller was the Corolla, with 3,380 leaving the showroom flower. Runner-up was the Yaris, with 1,906 units sold.

Including re-exported vehicles, Toyota sold 14,396 cars, giving it 9.9% market share to put it in third place.

Toyota noted that about 26% of new cars registered in Hungary last year were re-exported.

Toyota sold 763 of its premium Lexus brand cars in Hungary last year, putting it in fifth place in the category with 5.2% market share.

László said over 22,000 customers signed contracts for new Toyotas and more than 1,200 ordered new Lexus models last year. He added that buyers must wait 3-6 months for delivery at present because of supply chain interruptions.

László augured new car sales of 20,000 in 2022.

Toyota Central Europe targets revenue of HUF 336.1 bln in its business year ending March 31, the company said, responding to a query by MTI.

ADVERTISEMENT

Sharp Rise in Energy Costs Putting Strain on Competitiveness Analysis

Sharp Rise in Energy Costs Putting Strain on Competitiveness

Parl't approves 2023 budget Parliament

Parl't approves 2023 budget

Danubius Hotels Appoints Group Director of Development Appointments

Danubius Hotels Appoints Group Director of Development

3 Downtown Districts Planning to Introduce 30 km/h Speed Lim... City

3 Downtown Districts Planning to Introduce 30 km/h Speed Lim...

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.