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Lada sales launched in Hungary today

Automotive

Nine retailers will launch the sale of Lada cars in Hungary, following a five-year hiatus, István Ormos, importer and CEO of Lada Hungary said yesterday at a press conference, according to Hungarian news agency MTI.

Hungary is the first country in Europe to resume sales of Lada cars, and sales are expected to reach approximately 1,000 cars next year, Fred van Putten, export director of Actovaz, said.

As part of AvtoVAZ and Lada Hungary’s joint European pilot program, Lada models will be reintroduced to the Hungary market, a report said in mid-July.

Following talks with Russian AvtoVAZ, Hungarian car dealership Duna Autó Zrt. became eligible to distribute Ladas in Hungary as of July 1, when the two parties signed the contract. Distribution will be handled by Lada Hungary Disztribúció Kft., which was founded by the owners of Duna Autó Zrt.

“We are proud to be the first to distribute Lada not only in Hungary, but also in Europe. I believe that the new models will be just as popular as their old counterparts used to be, with the only difference being that Lada has grown up to enter the European market. The new cars are of high quality and well-equipped; they can be sporty and their prices are attractive,” Zoltán Makó, Lada Hungary’s project director, said in July.

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