AAA Auto figures reveal Hungariansʼ used car preferences
Some 58,000 vehicles were sold by Czech car trader AAA Auto across its Czech, Hungarian, Polish and Slovakian markets in the first ten months of 2016, according to in-house data for sales across the network of over 40 dealerships and outlets in the four countries, says a press statement sent to the Budapest Business Journal today.
The average price of cars sold across the entire group was HUF 2,145,000, while in Hungary the average price was HUF 1,628,000, the press statement said.
“Hungarian used car buyers clearly have very different preferences from AAA Auto customers across the rest of our sales network,” said CEO Karolína Topolová. “While much of this is obviously related to the domination of Opel and Suzuki manufacturing facilities in Hungary, versus Škoda in the Czech and Slovak markets, there are some common trends, making Fords and Volkswagens sound choices across the entire region, especially when backed up by market-leading services and value-adding offerings from AAA Auto,” she added.
Some 12% of buyers prefer automatic transmission in the region, while in Hungary the figure is 10%, AAA Auto reported, based on total used car sales for the first ten months of the year. At group level, 55% of AAA Auto’s customers prefer diesel to petrol, while in Hungary, 67% of AAA Auto’s used car buyers favor diesel.
“Our used car customers in Hungary clearly favour hatchbacks and sedans far more than our other customers in neighbouring markets,” said Topolová. “Knowledge of such trends enables AAA Auto to offer the best range of car types and preferred models for our valued Hungarian customers,” the CEO added.
AAA Auto, which operates three sales branches in Hungary in Fót, Szeged and Pécs, uses sales tracking and data management platforms across its entire network, including its continuous market analysis system which tracks movements in used car prices, numbers advertised and other trends across all the markets where it operates, with the help of 30 dedicated analysts.
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.