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Connected car Firm Bright Box Expands Into Europe

Bright Box, a global vendor of so-called connected vehicle services, announced a major expansion on April 11, saying it has established an office in Budapest to serve the European market and appointed an operational manager to meet client needs and enhance relationships.

Alpár Demény,  Operational Manager of Bright Box.

According to Bright Box, Alpár Demény’s role will be to build a multidisciplinary organization in Budapest that serves European customers and integrate it into the current international organization. The Budapest office is responsible for all ongoing activities and projects for European customers. Starting from product support and maintenance, through to the customized product development sector, ending with core platform product development and research. 

Connected cars represent a relatively new concept, generally dated back to 1996 when General Motors and Motorola launched their OneStar safety features across a number of models. Wikipedia defines the idea thus: “A connected car is a car that is equipped with internet access, and usually also with a wireless local area network. This allows the car to share internet access with other devices both inside as well as outside the vehicle. Often, the car is also outfitted with special technologies that tap into the internet or wireless LAN and provide additional benefits to the driver.”

Paving the Road 

The company says Demény and Robert Schuessler, the VP for Europe who is responsible for sales and business development of the company, will be managing all the European business aspects, “paving the road for Bright Box to serve Europe from Europe”.

Demény comes to Bright Box from NNG, the Budapest-based global company best known for its navigation and infotainment systems, where he was responsible for a developer’s center in Hungary and a business unit developing products for big OEMs such as Fiat Chrysler Automobiles Group, Jaguar Land Rover Group, Toyota, Yamaha, and Harley-Davidson. He has more than 10 years’ experience in the automotive world in varying leadership and management positions. Previously he worked at Knorr-Bremse Group, delivering complex products to clients such as Daimler, Volvo-Renault Trucks, DAF, and Hyundai.

CEO of Bright Box, Ivan Mishanin had this to say: “At the end of February Bright Box launched the MyHonda Connected Car solution in six European countries. […] Bright Box will continue to increase capacity to serve our automotive customers and tier one suppliers based in Europe. We are very excited to bring these talented managers on board to further strengthen our customer deployments and relationships.”

Bright Box LLC

Bright Box LLC is a European corporation that is specialized in solutions and platforms in the connected car sector. Its headquarters are in Switzerland and the developers work primarily in Eastern Europe. The company was founded in 2012 and employs more than 100 staff currently. Connected car platform Remoto has already been successfully deployed by several automakers, including Infiniti, KIA, Toyota, Hyundai and Nissan. More information: www.bright-box.com; www.remoto.com