Hungary-based Cellum, a mobile transactions solutions provider, has signed an agreement with Deloitte Touche Tohmatsu LLC, one of Japanʼs largest professional services firms, with the companies aiming to introduce QR code-based mobile payments in Japan.
The agreement sees Cellum enter one of the worldʼs most developed transactions markets, with smartphone penetration steadily growing among Japanʼs 127 million inhabitants, according to a press release sent to the Budapest Business Journal.
Deloitte Touche Tohmatsu LLCʼs research claims that there is a high demand for QR code payments in the country. Those who already use the technology are satisfied, with a high proportion of non-users willing to give it a try.
Cellumʼs technology, which is highly customizable to suit local needs, has been on the market since 2011, meaning that it is well-tested, the press release claims. Under the terms of the agreement, Deloitte Touche Tohmatsu LLC will introduce Cellum’s QR code-based solutions to its business partners in Japan.
"Japan is a very exciting market with a unique culture that we need to treat with respect. Instead of forcing a ʼone size fits allʼ approach, we need to tailor our solutions to their local needs. We are fortunate to have a highly flexible technology that allows us to easily do just that," said Cellum CEO János Kóka. "We have high hopes for Japan and we see a tremendous opportunity in the deep expertise that Deloitte Touche Tohmatsu LLC brings to this partnership. This is a major stepping stone for Cellum in the right direction," he added.
Deloitte Touche Tohmatsu LLC has been helping clients make cashless payment strategies, based on research on QR code payment users.
"Japan is aiming at a cashless payment rate of 80% from the current 20%. We still have a lot to learn from outside of the country to achieve the goal," observed Kunihiro Hattori, partner at Deloitte Touche Tohmatsu LLC. "Cellum has been providing its infrastructure for QR code payments for years and Japanese players are able to gain benefits from the platform to start QR payment services immediately. Deloitte Touche Tohmatsu LLC is happy to advise Japanese clients to enter the QR code payment business including marketing strategy and big data monetization," he added.