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Turkish home improvement chain Asko is set to enter the Hungarian furniture market soon, business daily Napi Gazdaság reported.
The Turkish chain already has eight stores in the Czech Republic and one in Slovakia, and is planning further expansion in Central and Eastern Europe. Asko Group has already registered its Hungarian subsidiary, and a 7300 square meter store is currently under construction in Savoya Park.
Analysts find the investment quite risky, because of its proximity to an OBI store and two other large home improvement stores, Kika and Ikea.