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1st Italian Business Day Targets Debrecen

 The Italian Chamber of Commerce in Hungary (CCIU) has launched what it calls a “historical first” at Hungary’s second city of Debrecen. 

Ambassador Massimo Rustico makes a point during the “Italian Business Day”.   

“It is the first time that the whole Italian business system (including the embassy, Italian Trade Agency (ITA), Italian Institute of Culture, and the chamber) has come before the regional economic community,” CCIU said in a statement sent to the Budapest Business Journal. 

Italy is the fifth largest investor in Hungary, but has ambitious plans to grow its market share. “Several sources confirm there are wide margins of growth, especially in the countryside,” the chamber says.

The “Italian Business Day” will be an annual event in four different cities; Debrecen and three others “to be realized in the next six-seven months”.

At the institutional level, Mayor of Debrecen László Papp met with the Italian Ambassador Massimo Rustico and representatives of the Italian Chamber of Commerce (president Ferdinando Martignago and former vice president Francesco Maria Mari), Marco Bulf, the director of ITA, Italian Culture Institute director Gianluca Borghese, and honorary consul Roberto Sarcià. The meeting laid the basis for an intensified commercial partnership between Italy and Hungary, CCIU says.

That was followed by a “Made with Italy Business Meeting”, hosted by Hajdú-Bihar Chamber of Commerce, involving Italian and Hungarian companies and in the presence of the mayor, the ambassador and representatives of the CCIU and Hajdú-Bihar Chamber of Commerce.

There was also a side meeting aimed at putting together HoReCa (hotel, restaurant and catering) operators in the field of Italian cuisine.

The last part of the day was a cultural event hosted by the Italian Cultural Institute in Debrecen’s Csokonai Theater, featuring the guitar and flute duo Graziano Schiavone and Davide Lazzari, and a “light gala” in the foyer of theater, where Italian specialties were served.

The “Italian Business Day” also marked the start of a new chamber project called the “CCIU University Program”. The aim is to set up a structured collaboration plan among the most prestigious Hungarian universities and major Italian companies. The CCIU will also host a meeting between a Hungarian and an Italian university in order to stimulate lasting collaboration.