Tourism campaign launched in neighboring countries

Tourism

Photo by Shutterstock.com

In parallel with the international Budapest campaign, the Hungarian Tourism Agency (MTÜ) launched its campaign to promote Hungary in nearby countries, writes uzletem.hu. 

Until the end of July, MTÜ will start communications in Austria, the Czech Republic, Germany, Poland, Romania, Serbia, and Slovakia, mainly using digital platforms.

The aim of the campaign, which runs under the WOW Hungary country brand, is to convince the people living in these countries that after the coronavirus epidemic, Hungary is ready to host them.

For the first time in its campaigns, MTÜ is not only addressing prospective travelers in their own language, but is launching the campaign with different short films in each destination country, with different messages for different target groups.

ADVERTISEMENT

Purchasing Managers' Index rises Analysis

Purchasing Managers' Index rises

Lawmakers approve residency permit for digital nomads Parliament

Lawmakers approve residency permit for digital nomads

The strongest move - Morgan Stanley Hungary head and Chess F... Podcasts

The strongest move - Morgan Stanley Hungary head and Chess F...

New Jewish cultural hub opens in Budapest City

New Jewish cultural hub opens in Budapest

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.