OMV Romania planning 300 regional petrol stations by 2010
OMV Romania, a company taken over last year by Petrom, which manages petrol station networks under the OMV brand in Romania, Serbia and Bulgaria, intends to have 300 petrol stations operating in the region, 103 more than it currently holds.
The investments will be made by Petrom, the largest Romanian company, and could amount to over €200 million, given that the investment in one station could be as much as €2 million. Petrom took over 178 OMV petrol stations throughout Bulgaria, Serbia, Montenegro and Romania in January 2006, in a transaction worth €234 million.
“At present, the network consists of 80 stations in Bulgaria, 44 in Serbia and 74 in Romania. By the end of the year, we will open another 5 stations in Bulgaria, and 13 in Serbia, with the investment in each new petrol station standing around €1.5 - €2 million. In Romania, the network will not see any expansions during this period, because the service sector will be the main target for development,” said Vlad Seitan, retail manager for Romania, and marketing manager for Romania, Bulgaria, and Serbia at OMV Romania Mineraloel.
The expansion onto the Bulgarian and Serbian markets will be conducted using the OMV brand, although the networks in these countries are under Petrom management. The reason for this decision is that most of the customers in these countries are already familiar with the OMV brand. „Petrom´s takeover of the OMV network in Romania, Bulgaria and Serbia places the two partners in a win-win situation.
Firstly, previous knowledge and experience can be transferred to Petrom, and secondly, Petrom can fulfill its objective of becoming a regional hub,” explained Seitan. On the Romanian market, the next potential service to be implemented in the OMV petrol station network will be the payment of utility bills. „Alongside this service, we will try to introduce services that will enable customers to pay their phone bills, cable fees, buy air and land travel tickets and also tickets to various events,” added Seitan. (petrolplaza.com)
ADVERTISEMENT
KSH Dismisses Reports of Eurostat 'Investigation'
Hungarian-American Business Chamber Established in Chicago
Number of Registered Jobseekers Down 3% in November
Mulled Version of Belle-Vue Kriek Makes Debut at Advent Fair
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.
