Magyar Turizmus shows at Tel Aviv trade fair
Hungarian state tourism agency Magyar Turizmus opened a stand, with four co-exhibitors, at the two-day International Mediterranean Tourism Market (IMTM) in Tel Aviv yesterday, Hungarian news agency MTI reported today.
Magyar Turizmus said the stand is targeting young Israelis and Russian-speaking Israelis, and it highlights Hungaryʼs spas, natural attractions and gastronomy.
Tamás Glázer, Magyar Turizmus deputy-CEO, told MTI at the Tel Aviv Convention Centre that load factor on flights between the city and Budapest are over 90%. Israeli visitors to Hungary spend 3-4 days in Hungary on average, drawn by the cultural programs, musical performances, wellness tourism and sightseeing, he added.
Guest nights spent by Israeli visitors to Hungary reached 256,000 in January-November of last year, up almost 10% from the same period a year earlier.
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