Magyar Turizmus launches sixth Budapest Winter Invitation campaign
Hungary’s state tourism agency Magyar Turizmus has launched its sixth Budapest Winter Invitation campaign, showing journalists from all over Europe the city’s rich offerings in the off-season.
Magyar Turizmus’ strategic partners in the campaign are the capital’s three-star, four-star and five-star hotels, the Hungarian Hotel and Catering Association(MSZESZ), Budapest Airport, BTDM Budapest Tourism Destination Management Nonprofit, spa operator Budapest Gyogyfurdoi, Expedia and Hotels.com, Legenda Kft, Wizz Air and car rental company Sixt.
The campaign’s target markets are Germany, the United Kingdom, France, Italy, Spain, the Scandinavian countries, Austria, the Czech Republic, Slovakia, Romania and Serbia.
The fifth Budapest Winter Invitation campaign generated an 18pc increase in the number of guest nights for the capital.
Magyar Turizmus contributed HUF 100m, the partners HUF 57.5m, and lastminute.com contributed advertising space worth HUF 100m to the fifth campaign.
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.